| Year |
Event |
| |
| 1922 |
Charles D. Little with partner Joe S. Foster establishes the Good Grape Company, named for their newly developed grape soda, Good Grape. |
| 1924 |
With the growth of the product, the company name changes to Seminole Flavor Company. |
| 1953 |
The Seminole Flavor Company becomes the Double-Cola Company. |
| 1956 |
Dr. Irvin Barrows blends 3 natural ingredients to yield a most pleasant tasting beverage: |
| |
1) Orange juice and oils, the number one preferred citrus flavor in the world |
| |
2) Lemon juice and oils, a long preferred flavor for soft drinks when blended with sugar and and carbonated water |
| |
3) Caffeine, which brings these two flavors together, eliminates the harshness, and gives the quality of no after taste. |
| |
The name SKI was selected from suggestions provided by employees of the company. SKI was selected because it was short, catchy, and associated with an excitable, pleasant
activity. The employee that provided the name was Dot Myers, who was still employed by the company until 2008 |
| 1958 |
Ski is trademarked by the Double-Cola Company |
| 1962 |
Fairmont Foods, Incorporated purchases the Double-Cola Company. Ski undergoes a change in packaging to a blue logo, with the slogans "The Perfect Beverage" and "Summertime,
Springtime, Wintertime, Anytime" |
| 1969 |
A change in packaging is made, using much of the original design elements with a change in colors to bright orange and yellow. |
| 1974 |
Cooper-Dorland, Inc, a subsiderary of Downy, Saylor and Young purchases the Double-Cola Company from Fairmont Foods. |
| 1979 |
Pop Shoppes International, a Canadian company, purchases the Double-Cola Company from Cooper-Dorland, Inc. |
| 1980 |
K.J. International, Inc, a London-based company , purchases the company which becomes Double-Cola Co. -USA |
| 1975-86 |
Another change in packaging is made. New packaging is white with green and blue 's'-shaped stylized stripes and an orange "ski". |
| 1986 |
Diet Ski is introduced as a line extension to the original Ski. |
| 1996 |
Cherry Ski is introduced as another line extension to the orginal Ski, due largely to creative efforts of customers of Excel Bottling. |
| 1998 |
The original manufacturing facility in Chattanooga, Tennessee is sold, and corporate headquarters are moved to downtown Chattanooga. (see related article). The facility
is currently used by the Dow Chemical Company to produce Gold Bond Medicated Powder and other products. |
| 1999 |
A radical packaging design is launched, using updated fonts, colors, and graphics, and the slogan "Taste the Wake." |
| 2001 |
Caffeine-Free Ski is introduced as an extension to the Ski product line. |
| 2006 |
SKI celebrates its 50th anniversary! |
